Our Story

                                  GRAMERCY COUTURE

Boho * Party * Work * Fashion

Affordable In-Trend Styles | Your Online Fashion Outlet | Australian Owned & Operated | Based in Sydney

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." - COCO CHANEL

We all have a story to tell and fashion is becoming more integral in how we reflect our personalities in the way we dress, look and feel.

At GRAMERCY COUTURE my dream is to provide women all over the world, affordable fresh new trends in flattering cuts that reflects who you are and how you feel and therefore be an inspiration to others, whether at homes, leisure or work.

Join the GRAMERCY COUTURE experience get social with us on FB and IG @gramercycouture #gramercycouture #gramercygirls #gramercystyle

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Path so far: GRAMERCY COUTURE began in 2011 as a local Bondi brick and mortar boutique.

In December 2015 GRAMERCY COUTURE relaunched with a transition to online retail.  Now 100% an online fashion store suiting our customers today not only in a local format but a world-wide entity so the rest of the world can enjoy and share in our fresh trends at an affordable price.

In 2019, GRAMERCY COUTURE sets a new direction to become your go-to online fashion outlet, delivering in-trend styles at a very affordable price, so you no longer need to wait for the sales anywhere!

Gramercy Couture's first online fashion shoot. From L-R: MUA-Janett Juwien, GC CEO-Hanna J., GRAMERCY GIRLS-Perla & Andrea

Gramercy Couture's first online fashion shoot Dec. 2015
From L-R: MUA-Janett Juwien, GC CEO-Hanna J., GRAMERCY GIRLS-Perla & Andrea

From anywhere in the world, the comfort of your home or on the go, the satisfaction of affordability, quality and great service is just a click away for all your lifeSTYLE and fashion needs. 

We aim to continue to grow with our customers, their friends and families for years to come, by consistently delivering not only stylish and edgy fashion but fabulous customer service.  

Happy shopping, fashion and fun #GramercyGirls xxoo
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How did the name Gramercy Couture transpire?

The name Gramercy is a Manhattan east side neighbourhood. GRAMERCY COUTURE was inspired by my time in New York City, where I resided for more than 5 years before returning back to my hometown Sydney, Australia to start the GRAMERCY COUTURE journey into fashion since 2011.


Get to know the neighbourhood, GRAMERCY:  A quiet haven for high society. In the 1800s, Gramercy Park was designed to house fashionable families.