About GRAMERCY COUTURE

“Fashion is not something that exists in dresses only. Fashion has to do with ideas, the way we live, what is happening.” — Coco Chanel

GRAMERCY COUTURE was born from a love of fashion, New York and the belief that finding something special should feel like an experience.

Hanna’s connection with fashion began at an early age. Her mother worked as a seamstress producing garments for Australian fashion brands, and at nine years old, Hanna was taught to sew on an industrial sewing machine to help her mother meet production deadlines. By ten, she was making her own clothes—not because she had set out to become a designer, but because she wanted the fashionable clothes she saw in catalogues and didn’t have the money to buy them. Learning to make them herself was the answer.

GRAMERCY COUTURE was founded in 2011 as a bricks-and-mortar fashion boutique in Bondi Junction, Sydney's eastern suburbs.

From the beginning, the brand was created with a distinctly international perspective, bringing a fashion-forward selection of women’s clothing to Australia inspired by Hanna's years living in New York City and her experiences within the international fashion industry.

The name GRAMERCY was inspired by the place that had become part of Hanna’s own New York story. From 2005, she lived in Manhattan’s Gramercy neighbourhood. The neighbourhood’s distinctive architecture, history and understated New York elegance left a lasting impression and ultimately became the inspiration for the name Gramercy Couture.

For Hanna, New York was more than a place to live. It was an education in fashion.

Her years in the United States, experiences attending New York Fashion Week, travelling extensively throughout the world and immersing herself in the international fashion scene gave her a perspective on style that went beyond simply following trends. Her experience working with Manhattan-based couture designer Diego Binetti provided an inside look at the creativity, craftsmanship, styling and business behind the fashion industry.

Those experiences became the foundation of Gramercy Couture.

Over the years, the brand has evolved, but its original philosophy remains: women should be able to find something that makes them feel confident, individual and beautifully dressed.

Today, GRAMERCY COUTURE is a fashion destination specialising in occasion, resort and accessories—with a particular love of pieces for the moments when ordinary just won’t do.

From cocktail and formal dressing to resort style and statement accessories, Gramercy Couture is about helping women find something a little different, a little unexpected, and ultimately, something that feels like them.

GRAMERCY COUTURE
Where women go for something special.

Pronounced: gramer-see coo-tur